{"title":"Skateboards","description":"","products":[{"product_id":"unlucky-skateboard-⚡︎-patron-saint-of-bad-luck","title":"Unlucky Deck ⚡︎ Patron Saint of Bad Luck ⚡︎ 8-3\/4”","description":"\u003cp class=\"p1\"\u003eSome relics are kept on altars. Some are thrown down into the street and trusted at speed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis deck belongs to the second kind.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Patron Saint of Bad Luck does not appear here as decoration, but as a rider’s witness—the one who goes with the marked through impact, imbalance, missed landings, close calls, and the long education of pavement. It carries the feeling of a thing made for those who learned grace the ugly way: through repetition, through failure, through getting back up before the body fully agreed to it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the black sheep in motion, the faithful of the hard road, and the ones who know certain boards are not just ridden. They are sworn to.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied.\u003cbr\u003eShape: 8-3\/4 Inch Skateboard \u003cbr\u003eSize: 8.75 x 33 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665514217623,"sku":"4433352","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image.png?v=1776209737"},{"product_id":"unlucky-deck-⚡︎-unlucky-skeleton","title":"Unlucky Deck ⚡︎ Unlucky Skeleton ⚡︎ 9”","description":"\u003cp class=\"p1\"\u003eSome things keep moving after the heart is gone.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis deck carries that truth in full. Not as decoration, but as a relic of endurance—something for those who learned early that whatever kept them going was never softness, never safety, never the promise of an easy landing. The red Bolt burning where the heart should be turns the whole piece into a harder kind of icon: proof that some riders are not driven by comfort, but by the charge that remains after comfort has already burned away.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the marked, the impact-tested, and the ones who know survival is its own anatomy.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied.\u003cbr\u003eShape: 9 Inch Skateboard \u003cbr\u003eSize: 9 x 34 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665514643607,"sku":"4433353","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_48871a31-103c-4a57-84fd-95022405022a.png?v=1776209770"},{"product_id":"unlucky-deck-⚡︎-unlucky-bolt-⚡︎-8-1-2","title":"Unlucky Deck ⚡︎ Unlucky Bolt ⚡︎ 8-1\/2”","description":"\u003cp class=\"p1\"\u003eLighting is energy incarnate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOn this deck, it reads like a sign of force held in reserve—something carried by the few who move through impact, imbalance, and the long trial of the street without asking the ground to be kind. This is not a symbol of luck arriving. It is the mark of power sharpened by the lack of it. A rider’s omen. A hard-road emblem. The kind of thing taken into motion by people who know momentum is sometimes the only mercy they get.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the black sheep in motion, the long-shot faithful, and the ones who treat the ride less like escape and more like a covenant with the fall.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied.\u003cbr\u003eShape: 8-1\/2 Skateboard Deck \u003cbr\u003eSize: 8.5 x 32 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665520541847,"sku":"4433359","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_aa282ff2-bc4b-47ef-a516-d3b64878974b.png?v=1776210597"},{"product_id":"unlucky-deck-⚡︎-yin-yang-⚡︎-8-1-4","title":"Unlucky Deck ⚡︎ Yin-Yang ⚡︎ 8-1\/4”","description":"\u003cp class=\"p1\"\u003eThis deck carries the old law that every force arrives with its shadow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe yin-yang above the Unlucky Brand name turns the whole piece into a study of consequence—rise and fall, blessing and cost, balance not as peace but as tension held long enough to become wisdom. It feels made for those who learned the world never gives one thing by itself. Every gain leaves a mark. Every loss leaves a lesson. Every turn contains its opposite waiting inside it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the ones who stopped asking life to be simple and started reading it for what it is: divided, charged, and still somehow whole.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied.\u003cbr\u003eShape: 8-1\/4 Skateboard Deck \u003cbr\u003eSize: 8.25 x 32.25 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665529946263,"sku":"4433411","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_d349a648-7c14-47f4-aff9-8bde295dd3f4.png?v=1776212261"},{"product_id":"unlucky-deck-⚡︎-unlucky-skull-⚡︎-8","title":"Unlucky Deck ⚡︎ Skull \u0026 Script ⚡︎ 8”","description":"\u003cp class=\"p1\"\u003eSome names are given at birth. Others are kept only after the death of everything false.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt carries the feeling of a thing passed through judgment and returned with its claim intact—a piece for those who have already watched easier versions of themselves fall away and did not ask for them back. What remains is harder, barer, and more consecrated by loss. Not a symbol of ruin, but of identity after ruin. Not the self before the breaking, but the self that stood up inside the aftermath and kept its name.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the initiated by hardship, the faithful of the harder road, and the ones who know survival is not the end of the rite. It is the beginning of the true inheritance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied.\u003cbr\u003eShape: 8 Inch Skateboard Deck \u003cbr\u003eSize: 8 x 32 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665651875991,"sku":"4433432","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_55055451-ad23-495e-9215-cae427d8083d.png?v=1776213956"},{"product_id":"unlucky-deck-⚡︎-poison-bottle-⚡︎-7-7-8","title":"Unlucky Deck ⚡︎ Poison Bottle ⚡︎ 7-7\/8”","description":"\u003cp class=\"p1\"\u003eSome things are marked dangerous because they tell the truth too quickly.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis deck carries that kind of warning.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot the harmless kind meant to keep distance, but the sacred kind—placed over a vessel that holds something potent enough to alter whoever takes it in. It feels made for those who have always known there are certain poisons the world fears because they awaken more than they destroy: clarity, nerve, refusal, appetite for the forbidden path. The kind of draught that burns away illusion and leaves a person face to face with what they really are.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the ones who understand that not every toxin kills. Some consecrate.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: 7-7\/8 Skateboard Deck \u003cbr\u003eSize: 7.87 x 31.75 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665666326679,"sku":"4433439","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_0b047129-eac3-4a78-a94d-791630a990d8.png?v=1776214673"},{"product_id":"unlucky-deck-⚡︎-black-sheep-⚡︎-7-3-4","title":"Unlucky Deck ⚡︎ Black Sheep ⚡︎ 7-3\/4”","description":"\u003cp class=\"p1\"\u003eThere is always one born outside the blessing of the flock.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot cursed for nothing. Set apart for something.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis deck carries that old role—the one given to the marked, the misfit, the necessary exile who walks beyond the fence line and learns truths the herd was never built to survive. It feels made for those who know estrangement is not always punishment. Sometimes it is appointment. A harder anointing. A lonely inheritance handed to the one who can bear distance without forgetting their own name.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the set-apart, the unblended, and the ones who learned the road away from the flock was not a mistake. It was the summons.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: 7-3\/4 Skateboard Deck \u003cbr\u003eSize: 7.75 x 31.75 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665698930839,"sku":"4433485","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_b3374afb-0741-4694-b8cd-6cd812de6f28.png?v=1776216541"},{"product_id":"unlucky-deck-⚡︎-underdog-⚡︎-7-5-8","title":"Unlucky Deck ⚡︎ Underdog ⚡︎ 7-5\/8”","description":"\u003cp class=\"p1\"\u003eThe Underdog is not the one without power. It is the one power overlooked.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis deck carries that forgotten law.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt belongs to the long shot, the dismissed, the almost-written-off—the one left outside the circle of certainty until pressure, time, and refusal reveal what was hidden in them all along. It feels made for those who know being underestimated is not merely an insult. It is a dark kind of concealment. A veil thrown over force until the appointed hour arrives and the world is forced to witness what it failed to name correctly.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the buried strength, the overlooked fire, and the ones who turned low odds into prophecy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: 7-5\/8 Skateboard Deck \u003cbr\u003eSize: 7.62 x 31.5 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665704599703,"sku":"4433501","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_279f780a-4bfb-4d80-aa8c-4d487607d303.png?v=1776217101"},{"product_id":"unlucky-deck-⚡︎-peace-sign-⚡︎-7-1-2","title":"Unlucky Deck ⚡︎ Peace Sign ⚡︎ 7-1\/2”","description":"\u003cp class=\"p1\"\u003eThere is a kind of peace that only comes after the dying is done.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot innocence. Not ease. Not the soft kind handed to those who were never asked to descend into anything darker than comfort. This deck carries the other peace—the one thrown up by the hand that has already passed through ruin and come back with its meaning intact. A sign not of naïveté, but of aftermath. Of surviving the hard initiation and finding, on the far side of it, a stillness fierce enough to hold.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the ones who did not inherit peace. They wrestled it out of the wreckage and kept it.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: 7-1\/2 Skateboard Deck \u003cbr\u003eSize: 7.5 x 31.5 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665723637911,"sku":"4433520","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_58d0f821-d7b6-425e-9074-4262ad08e2bf.png?v=1776218034"},{"product_id":"unlucky-cruiser-⚡︎-fishbone-⚡︎-29-1-2","title":"Unlucky Cruiser ⚡︎ Fishbone ⚡︎ 29-1\/2”","description":"\u003cp class=\"p1\"\u003eSome things are not destroyed by being stripped down.\u003cbr\u003eThey are revealed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis cruiser carries the Fishbone with \u003cspan class=\"s1\"\u003e\u003cb\u003eUnlucky Brand as its spine\u003c\/b\u003e\u003c\/span\u003e, and that changes the whole image into doctrine. The name itself becomes the structure that remains after hunger, time, weather, and fate have already taken what they were going to take. Not a symbol of death in the shallow sense. A symbol of what endures after the taking. Of what is still capable of bearing weight once the excess is gone and only the truest framework is left.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat is why this deck feels less like a ride and more like a kept article of faith for those who have already been reduced by life and found, to their surprise, that the central thing did not break. It held. It carried. It remained worthy of motion.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the ones who know survival is not just continuing. It is becoming skeletal in the holy sense—reduced to what is essential, and therefore impossible to counterfeit.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: Cruiser Shape \u003cbr\u003eSize: 7.87 x 29.5 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47665870405783,"sku":"4433571","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_aed67442-9b08-4707-b6a1-da073c230008.png?v=1776219665"},{"product_id":"unlucky-longboard-⚡︎-unlucky-bolt-⚡︎-40-1-2","title":"Unlucky Longboard ⚡︎ Unlucky Bolt ⚡︎ 40-1\/2”","description":"\u003cp class=\"p1\"\u003eSome callings do not arrive as comfort.\u003cbr\u003eThey arrive as charge.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis longboard bears the Unlucky Bolt like a force entrusted to those meant to travel farther under it. Not a sign of rescue. Not a promise of ease. A current. A living stroke of consequence and momentum, given to the ones who have always felt that movement itself could become a fate, a discipline, a way of carrying pressure without letting it break the line of who they are.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat is what gives this board its weight. It feels less like equipment than an article of the hard road—something taken up by those who understand distance is not neutral. Distance refines. Distance exposes. Distance asks what remains in you after the noise burns off and only nerve, instinct, and endurance are left to keep the body moving forward.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the long-haul few, the weathered faithful, and the ones who know certain paths do not bless you by becoming easier. They bless you by making you equal to them.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Skateboard Deck. \u003cbr\u003eShape: Longboard Shape \u003cbr\u003eSize: 9.125 x 40.5 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47666012946583,"sku":"4433576","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_a7b387a3-ed60-40b5-b154-2cb251655bc6.png?v=1776220382"},{"product_id":"unlucky-deck-⚡︎-unlucky-charms-⚡︎-8-1-4","title":"Unlucky Deck ⚡︎ Unlucky Charms ⚡︎ 8-1\/4”","description":"\u003cp class=\"p1\"\u003eThree signs.\u003cbr\u003eOne code.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Skull, the Bolt, and the yin-yang gather on this deck like articles of the same hard-won scripture—death, force, and balance, held together not as separate ideas but as one living law. The Skull names the stripping away. The Bolt names the charge that remains. The yin-yang names the deeper order beneath both, where loss and power, shadow and grace, consequence and return are bound to each other whether the soul is ready or not.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat is why this deck feels like more than a board. It feels like a portable altar for the marked. A carried covenant for those who know life does not hand down single truths. It hands down paired ones: wound and wisdom, fall and motion, blessing and cost. To bear all three signs at once is to accept the full reading.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is for the initiated by contradiction, the faithful of the harder balance, and the ones who know every real charm carries a little danger in it.\u003c\/p\u003e\n\u003cp\u003e7-Ply 100% Canadian Maple Deck with High Resolution graphic applied. \u003cbr\u003eShape: 8-1\/4 Skateboard Deck \u003cbr\u003eSize: 8.25 x 32.25 Inches\u003cbr\u003eConcave: medium\u003c\/p\u003e","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47666362613911,"sku":"4433595","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/image_4803bf5e-c3c9-491d-a128-b5d4c120142d.png?v=1776222045"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/collections\/image.png?v=1776207018","url":"https:\/\/unluckybrand.com\/collections\/skateboards-1.oembed","provider":"Unlucky Brand","version":"1.0","type":"link"}