{"title":"Hats","description":"","products":[{"product_id":"unlucky-hat-⚡︎-foam-trucker","title":"Unlucky Hat ⚡︎ Foam Trucker","description":"The Bolt takes the front of this one like it was always meant to.\u003cbr\u003e\n\u003cbr\u003e\nBlack and white, high-crowned, and cut with that harder silhouette only a foam trucker really carries, this hat does not come off delicate or cleaned up. It has the right kind of attitude built into the shape—the sort of piece that belongs in motion, out in the heat, somewhere between a wrong turn and a good story. The mesh back keeps it breathing, the snapback keeps it easy, and the braid across the brim gives it that extra edge that makes it feel less like an accessory and more like a decision.\u003cbr\u003e\n\u003cbr\u003e\nFor the black sheep, the unreformed, and the ones who look more like themselves the farther they get from anything polished.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester front\u003cbr\u003e\n• 100% polyester mesh back\u003cbr\u003e\n• Thicker and heavier fabric, laminated with high-density, non-toxic foam\u003cbr\u003e\n• Structured, 5-panel cap, high-profile\u003cbr\u003e\n• 8 rows of stitching on a pre-curved visor\u003cbr\u003e\n• Seamless foam front panel with lining\u003cbr\u003e\n• Matching fabric undervisor\u003cbr\u003e\n• Matching color braid and sweatband\u003cbr\u003e\n• Adjustable plastic snap\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n• Blank product sourced from China or Myanmar","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619632169111,"sku":"1315499_15908","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/foam-trucker-hat-black-white-black-one-size-front-69d0362d6851d.jpg?v=1775253053"},{"product_id":"unlucky-hat-⚡︎-trucker-cap","title":"Unlucky Hat ⚡︎ Trucker Cap","description":"Unlucky Hat ⚡︎ Trucker Cap\u003cbr\u003e\n\u003cbr\u003e\nThis is the kind of hat that looks right on the dashboard, in the rearview, and already halfway into whatever the day turned into.\u003cbr\u003e\n\u003cbr\u003e\nHeather gray up front, black through the back, and the Unlucky Brand script riding over the Bolt like the name came with its own consequence. It has that clean, road-worn shape that does not need dressing up—a trucker cap with enough structure to hold its line and enough air in the back to stay with you when the heat starts pressing down. Not flashy. Not polite. Just the right piece for the ones who were never the lucky type and stopped trying to look like they were.\u003cbr\u003e\n\u003cbr\u003e\nMade for gas stops, side roads, sun-beaten afternoons, and the long kind of day that does not care what time it was supposed to end.\u003cbr\u003e\n\u003cbr\u003e\n• 26% cotton, 74% polyester\u003cbr\u003e\n• Mid-profile cap with a low-profile embroidery area\u003cbr\u003e\n• Structured, six-panel cap\u003cbr\u003e\n• 3.5″ crown (8.9 cm)\u003cbr\u003e\n• Hard buckram front panels\u003cbr\u003e\n• Mesh back\u003cbr\u003e\n• Permacurv® visor, matching undervisor\u003cbr\u003e\n• Plastic adjustable closure\u003cbr\u003e\n• Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)\u003cbr\u003e\n• Blank product sourced from Vietnam or Bangladesh","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619633709207,"sku":"7745714_16710","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/retro-trucker-hat-heather-black-front-69d037e907dfd.jpg?v=1775253497"},{"product_id":"unlucky-hat-⚡︎-dad-hat","title":"Unlucky Hat ⚡︎ Dad Hat","description":"The Skull over the script gives this one the feel of a sign carried close and worn plain.\u003cbr\u003e\n\u003cbr\u003e\nNo spectacle. No bright noise. Just a black dad hat with the right weight to it—something easy to throw on, but harder to shake once it becomes part of your rotation. The low profile and curved visor keep it understated, while the front mark does the real work: the Skull above the name, like a small hard-luck seal for the ones who move through the world without expecting much softness from it.\u003cbr\u003e\n\u003cbr\u003e\nIt wears best on the days that start a little crooked and stay that way. For the overlooked, the unfavored, and the ones who know some symbols do not announce themselves. They settle in.\u003cbr\u003e\n\u003cbr\u003e\n• 100% chino cotton twill\u003cbr\u003e\n• Unstructured, 6-panel, low-profile\u003cbr\u003e\n• 6 embroidered eyelets\u003cbr\u003e\n• 3 ⅛” (7.6 cm) crown\u003cbr\u003e\n• Adjustable strap with antique buckle\u003cbr\u003e\n• Blank product sourced from Vietnam or Bangladesh","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619652681879,"sku":"7356776_7854","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/classic-dad-hat-black-front-69d03bdc9ea18.jpg?v=1775254512"},{"product_id":"unlucky-hat-⚡︎-distressed-dad-hat","title":"Unlucky Hat ⚡︎ Distressed Cap","description":"The flag on this cap does not look raised for victory. It looks kept through the storm.\u003cbr\u003e\n\u003cbr\u003e\nWorn in from the start and marked with the Unlucky Flag, this gray distressed cap carries the feeling of something that stayed with you after the shine wore off. Not polished. Not pristine. Just broken in the right ways, like a piece that has already seen sun, sweat, hard turns, and enough weather to stop pretending it was made for gentle use. The kind of hat that does not try to impress. It simply belongs.\u003cbr\u003e\n\u003cbr\u003e\nFor the ones still flying their own colors after bad breaks, long roads, and everything that tried to tear the fabric loose.\u003cbr\u003e\n\u003cbr\u003e\n• 100% pre-shrunk cotton twill\u003cbr\u003e\n• Soft crown\u003cbr\u003e\n• 6 sewn eyelets\u003cbr\u003e\n• 6 stitched rows on the brim\u003cbr\u003e\n• 6-panel unstructured cap with a low profile\u003cbr\u003e\n• Seamed front panel without buckram\u003cbr\u003e\n• Adjustable hook and loop closure\u003cbr\u003e\n• Blank product sourced from China","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619662381207,"sku":"2265955_10992","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/distressed-dad-hat-charcoal-grey-front-69d03d3bc161e.jpg?v=1775254862"},{"product_id":"unlucky-hat-⚡︎-golf-rope-cap","title":"Unlucky Hat ⚡︎ Rope Cap","description":"This one wears like summer with a little menace in it.\u003cbr\u003e\n\u003cbr\u003e\nBlack up top, white strike out front, the Unlucky Bolt cuts through the crown like something simple enough to recognize and sharp enough to remember. The rope and snapback give it that old-school edge without cleaning it up too much. It feels made for bright heat, bad timing, long pours, and the kind of day that starts under control and ends in its own hands.\u003cbr\u003e\n\u003cbr\u003e\nStructured without feeling stiff, easy to throw on, harder to forget. For the ones who know some hats keep the sun off. Others carry the whole mood.\u003cbr\u003e\n\u003cbr\u003e\n• 70% cotton, 30% nylon\u003cbr\u003e\n• Unstructured, 5-panel, front panel lined\u003cbr\u003e\n• Semi-curved bill with contrasting rope\u003cbr\u003e\n• Contrasting snapback closure\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n• Blank product sourced from Vietnam","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619665559703,"sku":"7317257_20428","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/golf-rope-cap-black-white-front-69d03f7c30865.jpg?v=1775255437"},{"product_id":"unlucky-beanie-⚡︎-knit-cap","title":"Unlucky Beanie ⚡︎ Knit Cap","description":"Some people wait for better weather. Others learn to belong to it.\u003cbr\u003e\n\u003cbr\u003e\nThe Unlucky knit cap is made for the cold stretch, the gray sky, the early dark, and the kind of season that shows who folds and who keeps moving. Finished with the Unlucky Brand script, it wears less like a winter extra and more like part of the uniform—something pulled on before long miles, hard mornings, and whatever rough conditions still need to be walked through.\u003cbr\u003e\n\u003cbr\u003e\nSoft, close-fitting, and built for the ones who never needed sunshine to look like themselves. For black sheep, bad forecasts, and those who carry the season like it never scared them.\u003cbr\u003e\n\u003cbr\u003e\n• 50% recycled polyester and 50% acrylic\u003cbr\u003e\n• Double layer knit\u003cbr\u003e\n• Cuffed beanie\u003cbr\u003e\n• 8.27″ (21 cm) in length\u003cbr\u003e\n• Blank product sourced from China","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619666935959,"sku":"6311981_13239","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/ribbed-knit-beanie-light-grey-melange-front-69d0410566957.jpg?v=1775255829"},{"product_id":"unlucky-hat-⚡︎-washed-cap","title":"Unlucky Hat ⚡︎ Washed Cap","description":"The Bolt sits on the front like an omen turned bad.\u003cbr\u003e\n\u003cbr\u003e\nGarment-washed and broken in from the start, this gray cap feels like something pulled from the long road rather than fresh off a shelf. The black-and-white Unlucky Bolt gives it the right kind of signal—clean, weathered in spirit, and meant for the ones who never wore their story polished. With its soft crown, low profile, and easy fit, it belongs to bent brims, backroads, long drives, and days that do not need much planning to become something else.\u003cbr\u003e\n\u003cbr\u003e\nFor black sheep, hard miles, and the few who learned to wear their luck the hard way.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton\u003cbr\u003e\n• Unstructured, 6-panel, low-profile\u003cbr\u003e\n• Soft crown\u003cbr\u003e\n• Pre-curved visor\u003cbr\u003e\n• Matching fabric adjustable strap\u003cbr\u003e\n• Metal snap buckle with an antique brass finish\u003cbr\u003e\n• Head circumference: 21.65″–25.19″ (55 cm–64 cm)\u003cbr\u003e\n• Blank product sourced from China and Myanmar","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47619669065879,"sku":"6227108_24537","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/otto-cap-18-772-gray-front-69d04321cd75e.jpg?v=1775256369"},{"product_id":"unlucky-hat-⚡︎-foam-trucker-1","title":"Unlucky Hat ⚡︎ Foam Trucker","description":"The Unlucky Karma trucker carries the kind of balance you do not learn from peace.\u003cbr\u003e\n\u003cbr\u003e\nSet in black and white on the front, the yin-yang lands like a sign for those who know every blessing drags a shadow behind it and every hard hand leaves something in return. Not harmony in the soft sense. Something rougher. Something earned. The kind of balance that comes from taking the hit, reading the lesson, and still moving forward with your name intact.\u003cbr\u003e\n\u003cbr\u003e\nWith its high-profile build, mesh back, and snapback fit, this one is made for long days, hot weather, and nights that stretch past whatever the original plan was. For black sheep, bad roads, and the few who learned early that life rarely gives one thing without bringing its opposite with it.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester front\u003cbr\u003e\n• 100% polyester mesh back\u003cbr\u003e\n• Thicker and heavier fabric, laminated with high-density, non-toxic foam\u003cbr\u003e\n• Structured, 5-panel cap, high-profile\u003cbr\u003e\n• 8 rows of stitching on a pre-curved visor\u003cbr\u003e\n• Seamless foam front panel with lining\u003cbr\u003e\n• Matching fabric undervisor\u003cbr\u003e\n• Matching color braid and sweatband\u003cbr\u003e\n• Adjustable plastic snap\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n• Blank product sourced from China or Myanmar","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47620807557271,"sku":"8382591_15908","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/foam-trucker-hat-black-white-black-one-size-front-69d1b42d03e98.jpg?v=1775350847"},{"product_id":"unlucky-⚡︎-bandana","title":"Unlucky Bandana ⚡︎ Unlucky Charms","description":"The Unlucky Charms bandana carries the signs in all four corners like a map drawn for the marked. The Bolt. The Skull. The balance of the yin-yang. The name itself. Four pieces of the hard-luck language, gathered onto one gray field and bound in geometric order like something passed down, pocketed, tied on, and kept close by those who know luck has a shadow side and wore it long enough to recognize its face.\u003cbr\u003e\n\u003cbr\u003e\nThis is not just something you throw on. It is a field mark. A roadside relic. A square of cloth for black sheep, underdogs, and the ones who learned to make their own protection out of symbols, instinct, and motion. Tie it around your neck, your head, your wrist, your pocket, or wherever the day leaves room for a sign. Wear it like a warning, a keepsake, or a small piece of the code.\u003cbr\u003e\n\u003cbr\u003e\nFor the unlucky, the unchosen, and the still-moving.\u003cbr\u003e\n\u003cbr\u003e\n• Fabric composition in the EU: 65% recycled polyester, 35% polyester\u003cbr\u003e\n• Fabric composition in the US: 100% recycled polyester\u003cbr\u003e\n• Fabric weight in the EU: 2.95 oz.\/yd.² (100 g\/m²)\u003cbr\u003e\n• Fabric weight in the US: 3.24 oz.\/yd.² (110 g\/m²)\u003cbr\u003e\n• Fabric specifications in the EU: Breathable; moisture-wicking material with UPF50+ protection\u003cbr\u003e\n• Lightweight and soft to the touch\u003cbr\u003e\n• Double-folded edges\u003cbr\u003e\n• Single-sided print\u003cbr\u003e\n• Multifunctional \u003cbr\u003e\n• The fabric is OEKO-TEX 100 standard certified\u003cbr\u003e\n• The recycled content of this product is certified under GRS (Global Recycled Standard)\u003cbr\u003e\n• Blank product components sourced from China\/Mexico\u003cbr\u003e\n• Size: 21 1\/4” by 21 1\/4” (21.5”x21.5”)","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47620851269783,"sku":"7064602_16031","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/all-over-print-bandana-white-l-front-69d1cd858f691.jpg?v=1775357347"},{"product_id":"unlucky-hat-⚡︎-camo-trucker","title":"Unlucky Hat ⚡︎ Camo Trucker","description":"Some marks do not disappear when you try to blend in.\u003cbr\u003e\n\u003cbr\u003e\nSet against camouflage with black mesh through the back, the white Unlucky Bolt hits the front like a signal that refuses concealment. That tension is what gives this hat its charge: the pattern of hiding, crossed by the emblem of being found anyway. It wears like something meant for those who know survival is not the same as fitting in, and that some identities only grow sharper the harder the world tries to fold them into the background.\u003cbr\u003e\n\u003cbr\u003e\nMade for the set-apart, the hard to contain, and the ones who learned the difference between camouflage and erasure—and chose neither.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton front\u003cbr\u003e\n• 100% polyester mesh back\u003cbr\u003e\n• Structured, 6-panel cap, low-profile\u003cbr\u003e\n• Adjustable plastic snap\u003cbr\u003e\n• One size fits most","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47761505845399,"sku":"7508461_16856","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/camouflage-trucker-hat-camo-black-front-69f7cb3f307c7.jpg?v=1777847119"},{"product_id":"unlucky-hat-⚡︎-trucker","title":"Unlucky Hat ⚡︎ Trucker","description":"Pink does not save this hat from the creed. It sharpens it.\u003cbr\u003e\n\u003cbr\u003e\nWith UNLUCKY across the front and BRAND riding the Bolt beneath it, this one wears like a contradiction turned sacred—bright in color, hard in meaning, impossible to mistake once it lands in the room. It carries the strange authority of something playful at first glance and much darker on second reading, which is exactly where the best Unlucky pieces live. Not sweetness. Not softness. A signal dressed in brighter skin, still loyal to the same hard-luck bloodline underneath.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for the beautifully misaligned, the hard-to-place, and the ones who know not every warning arrives in black.\u003cbr\u003e\n\u003cbr\u003e\n• 26% cotton, 74% polyester\u003cbr\u003e\n• Mid-profile cap with a low-profile embroidery area\u003cbr\u003e\n• Structured, six-panel cap\u003cbr\u003e\n• 3.5″ crown (8.9 cm)\u003cbr\u003e\n• Hard buckram front panels\u003cbr\u003e\n• Mesh back\u003cbr\u003e\n• Permacurv® visor, matching undervisor\u003cbr\u003e\n• Plastic adjustable closure\u003cbr\u003e\n• Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)\u003cbr\u003e\n• Blank product sourced from Vietnam or Bangladesh","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47843628286103,"sku":"5153564_8753","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/retro-trucker-hat-pink-front-6a138b3c7ab53.jpg?v=1779665740"},{"product_id":"unlucky-beanie-⚡︎-pink","title":"Unlucky Beanie ⚡︎ Pink","description":"The name on this one does not arrive like a whisper. It lands like a bright little act of refusal.\u003cbr\u003e\n\u003cbr\u003e\nIn pink, the Unlucky Brand script takes on a stranger kind of power—less bruise, more defiance dressed in color the world keeps underestimating. That is what gives this beanie its edge. It does not hide inside the usual palette of toughness. It wears the name out front and lets the contrast do the damage. Warm, close-fitting, and built for the colder stretch, it feels like a small crown for the beautifully unchosen.\u003cbr\u003e\n\u003cbr\u003e\nFor the black sheep, the sweet-faced troublemakers, and the ones who know not every hard thing has to arrive in dark colors to mean it.\u003cbr\u003e\n\u003cbr\u003e\n• 100% Turbo Acrylic\u003cbr\u003e\n• 12″ (30 cm) in length\u003cbr\u003e\n• Hypoallergenic \u003cbr\u003e\n• Unisex style\u003cbr\u003e\n• Hand washable","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47843639459991,"sku":"6278966_17494","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/cuffed-beanie-baby-pink-front-6a13931798dfb.jpg?v=1779667748"},{"product_id":"unlucky-hat-⚡︎-skull-script","title":"Unlucky Hat ⚡︎ Skull \u0026 Script","description":"Some signs are worn for style. Others are worn like a warning carried close.\u003cbr\u003e\n\u003cbr\u003e\nThe Skull and the Unlucky Brand name strike this hat like a field mark for the hard-lived—something meant for the ones who know identity is not built in comfort, but kept through pressure, distance, and whatever tried to thin them out. The camo does not hide the symbol. It tests it. And the symbol survives, bright and unmistakable, like it was never made to disappear in the first place.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for black sheep, rough company, and the few who learned that the clearest signal is the one that still shows through the camouflage.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton front\u003cbr\u003e\n• 100% polyester mesh back\u003cbr\u003e\n• Structured, 6-panel cap, low-profile\u003cbr\u003e\n• Adjustable plastic snap\u003cbr\u003e\n• One size fits most","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47853853409431,"sku":"4765237_16856","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/camouflage-trucker-hat-camo-black-front-6a191cadc4a93.jpg?v=1780030653"},{"product_id":"unlucky-hat-⚡︎-foam-trucker-2","title":"Unlucky Hat ⚡︎ Foam Trucker","description":"A holy fool for the hard-lived.\u003cbr\u003e\n\u003cbr\u003e\nThis foam trucker carries the smiling wanderer like a roadside saint for the beautifully unchosen—the one who made peace with bad luck without ever becoming small inside it. There is doctrine in that grin. Not innocence. Not escape. The deeper kind of joy that only shows up after a person stops asking life to be fair and learns how to bless the broken road anyway. The hot pink embroidery pushes the whole piece into stranger territory: bright as a joke, true as a teaching, impossible to forget.\u003cbr\u003e\n\u003cbr\u003e\nSet against black and white, it wears like a sermon disguised as a trucker hat—something for black sheep, holy fools, and the ones who learned that sometimes wisdom arrives barefoot, laughing, and carrying everything they own on a stick.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester front\u003cbr\u003e\n• 100% polyester mesh back\u003cbr\u003e\n• Thicker and heavier fabric, laminated with high-density, non-toxic foam\u003cbr\u003e\n• Structured, 5-panel cap, high-profile\u003cbr\u003e\n• 8 rows of stitching on a pre-curved visor\u003cbr\u003e\n• Seamless foam front panel with lining\u003cbr\u003e\n• Matching fabric undervisor\u003cbr\u003e\n• Matching color braid and sweatband\u003cbr\u003e\n• Adjustable plastic snap\u003cbr\u003e\n• One size fits most\u003cbr\u003e\n• Blank product sourced from China or Myanmar","brand":"Unlucky Brand","offers":[{"title":"Default Title","offer_id":47925386117271,"sku":"7664626_15908","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/files\/foam-trucker-hat-black-white-black-one-size-front-6a322025a314a.jpg?v=1781669948"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5217\/0135\/collections\/foam-trucker-hat-black-white-black-one-size-right-front-69d0362d6c1c9.jpg?v=1775323974","url":"https:\/\/unluckybrand.com\/collections\/hats.oembed","provider":"Unlucky Brand","version":"1.0","type":"link"}